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The Impact of Social Media on Orofacial Trauma Advocacy

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Social media empowers orofacial trauma victims by combatting stigmas, fostering support, and raising awareness. Read this article to learn more.

Medically reviewed by

Dr. Amruthasree. V.

Published At February 22, 2024
Reviewed AtFebruary 22, 2024

Do Orofacial Trauma Victims Suffer from Stigmas?

Orofacial trauma (denotes injuries to the mouth, face, or jaws typically from accidents or physical impact), stemming from a variety of sources such as oral cancers, jaw infections, debilitating oral diseases, or facial injuries like fractures, burns, accidents, and domestic abuse, can profoundly affect individuals both mentally and physically. The impact goes beyond the immediate physical pain and can lead to self-embarrassment, psychosocial stigma, and fear of societal perceptions. Individuals affected by such trauma may experience reluctance to confide in healthcare professionals due to feelings of self-stigma or societal judgment. This avoidance can exacerbate mental and physical health issues, highlighting the critical need for support and understanding in addressing orofacial trauma.

The stigmas associated with orofacial trauma can be multifaceted and deeply ingrained in societal attitudes toward physical appearance and health. Victims may internalize these stigmas, leading to a sense of shame or inadequacy that hinders their ability to seek necessary medical or psychological assistance. Furthermore, cultural norms and stereotypes surrounding facial disfigurement or dental issues may exacerbate feelings of isolation and discrimination for those affected. Addressing these stigmas requires not only comprehensive medical care but also awareness campaigns and advocacy efforts to challenge societal perceptions and promote acceptance and support for individuals with orofacial trauma. By fostering a more inclusive and empathetic society, we can create a safer and more supportive environment for those navigating the challenges of orofacial trauma.

What Is Medical Representation in Social Media?

  • Social media platforms have become integral to many individuals' daily lives. However, there is a growing recognition among medical professionals of the need for responsible use of social media, particularly in representing medical issues. This includes promoting medical research, facilitating mentorship programs, advancing medicine, and fostering peer collaboration.

  • Despite these efforts, many communities worldwide remain uninformed about the profound impact of facial or orofacial trauma. Current research statistics from clinicians in this field suggest that the significance of boosting the confidence of trauma victims has been greatly underestimated or overlooked.

  • Medical representation on social media, where physicians, scientists, and other knowledgeable individuals engage in discussions and share insights on topics related to trauma and its treatments, can be immensely beneficial for trauma victims. Online communities or social platforms provide a platform for these professionals to interact with each other and disseminate valuable information.

How Can Social Media and Medical Representation Help in Educating Orofacial Trauma Victims?

Today, healthcare providers, dental surgeons, and maxillofacial surgeons have numerous virtual avenues to collaborate with peers, stay updated on current knowledge and techniques, and engage the public regarding oro-facial trauma awareness and management. However, despite these opportunities, the issue remains underestimated. Recent medical research from 2017 reveals that only 42 percent of medical trauma cases, including those requiring acute and critical care surgery, have any presence on social media. This suggests that a significant portion of trauma-affected individuals remain unaware or hesitant to seek help, often due to fear, stigma, anxiety, depression, or stress.

Social media platforms should enable trauma centers to provide medical and dental trauma education freely, promoting awareness of the extensive health implications and the physical and mental impacts of trauma. By educating the masses, affected individuals may feel empowered to share their stories and prioritize their own health. Medical professionals in fields such as dental surgery, oral and maxillofacial surgery, oncology, and trauma medicine must use social media wisely. Doing so not only increases awareness but also encourages trauma victims to seek medical assistance and break free from psychosocial stigma. When medical professionals leverage their expertise on social media to empower and support affected individuals, it can serve as a valuable resource for every trauma victim. Furthermore, it can foster collaboration among professionals to develop projects aimed at empowering trauma victims or communities affected by orofacial trauma, especially in the aftermath of natural disasters like floods, cyclones, or fires.

How to Empower Orofacial Trauma Victims Through Social Media Campaigns?

  • Several research studies in medicine, dentistry, and oral surgery highlight the importance of social media platforms not limiting access to current research solely to subscribers of expensive trauma journals. They demonstrate that social media can effectively disseminate research findings to a wider audience.

  • Furthermore, social media platforms can facilitate direct interaction between trauma centers and affected communities, providing insights and support for victims. Over the past decade, numerous injury prevention campaigns have used social media to gain traction, expanding nationally and internationally. These campaigns have empowered individuals affected by medical or orofacial trauma.

  • For example, the "Stop the Bleed" campaign, initially developed as a training course, has empowered traumatized individuals and the general public by teaching hemorrhage (bleeding) control techniques.

  • Therefore, online platforms have the potential to raise awareness about trauma centers and educate the public on how to access them effectively. Medical professionals can utilize these platforms to recruit trainees and disseminate essential information on managing trauma in emergencies, particularly vital for cases such as disaster victims.

  • Trauma centers, injury prevention programs, and disaster management campaigns stand to gain significantly from establishing an online presence on social media platforms. This presence would facilitate the dissemination of critical research, promote injury prevention initiatives, and enable medical professionals to engage with the public through discussions or community-based events, including participation in national or annual conferences.

Conclusion:

Due to the widespread underestimation of oral and facial trauma worldwide, conscientious social media users must take the initiative to empower and raise awareness to enhance the connection of trauma victims with treatment options and social support networks. The absence of current research and discourse on trauma-related issues on social media underscores the importance for both medical professionals and trauma survivors to utilize these platforms more effectively in addressing the needs of affected individuals. Social media platforms can serve as invaluable channels for promoting ongoing medical and dental research, fostering collaboration among professionals, and disseminating innovative treatment approaches to a wider audience. By leveraging the reach and accessibility of social media, stakeholders can collectively work towards closing the gap in understanding and addressing the complexities of oral and facial trauma, thereby improving outcomes and quality of life for those impacted.

Dr. Achanta Krishna Swaroop
Dr. Achanta Krishna Swaroop

Dentistry

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