HomeHealth articleshealthcare policyWhat Are Big Data and Analytics in Healthcare?

The Use of Big Data and Analytics in Healthcare

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Data analytics in healthcare offers various benefits, ranging from business management to medical research.

Medically reviewed by

Dr. Muhammed Hassan

Published At February 2, 2024
Reviewed AtFebruary 2, 2024

Introduction:

Raw data has limited value until it is made into refined form. Advanced analytic techniques are required to convert data into a valuable form. Analyzing data in unstructured and structured forms using various methods is called data analytics.

What Are Big Data in Healthcare?

Big data is defined as data that contains a large amount of content and is generated in fast motion. These come from unstructured sources.

The Characteristics of Big Data Are:

  • Variety (different types of healthcare data).

  • Veracity (the trustworthiness of the data).

  • Volume (amount of data).

  • Velocity (speed of new data generation).

  • Value (the hidden knowledge behind data).

  • Visualization (ability for data interpretation).

This type of unstructured data should be approached differently. In the healthcare sector, big data stream consists of various data types like:

  • Financial Data.

  • Clinical Data.

  • Biometric Data.

  • Data from social media.

  • Data from research activities.

  • Data provided by the patient.

What Are Data Analytics?

The healthcare industry generates a large amount of data. It is beneficial if the data is converted into forms that improve patient outcomes and operational efficiency.

Data Analytics in Healthcare Benefits in the Following Ways:

  • Aids provide a data-driven forecast allowing physicians to respond to the changing healthcare environment.

  • It helps healthcare data to be easily shared among colleagues.

  • Enhance data collaboration among healthcare organizations.

The Tools Used in Data Analytics Are:

  • Software that acquires data from patient sources, case files, etc.

  • Software that analyzes and validates data.

  • Based on the results, the software suggests measures for achieving healthcare goals.

  • The analytics software also secures the data and makes sure it is readily available to healthcare professionals if required.

What Are Data Analytics in the Healthcare Setting?

Data analytics in healthcare plays a role in operation management and patient care. It helps in improving the effectiveness of treatment options, clinical care, and disease prevention.

Data Analytics Has a Significant Impact on the Following Areas of Healthcare:

  • New drug discovery.

  • Patientcare personalization.

  • Early disease detection.

  • Effective sharing of patient data.

  • Accurate health insurance rate calculation.

  • Hospital administrative processes are automated.

  • Unnecessary physician visits for prevention.

The Four Types of Healthcare Data Analytics Are:

  • Discovery Analytics - determines what to explore next.

  • Descriptive Analytics - for understanding historical trends and present and past healthcare decisions.

  • Prescriptive Analytics - unearthing new strategies. It is used when the health issue involves many alternatives or choices. It is used in treatment alternatives and drug prescriptions.

  • Predictive Analytics - forecasting the future based on past performance. It is beneficial for proper diagnosis and adequate treatment for individuals with certain diseases.

Who Are the Ones Who Perform Data Analytics in the Healthcare Setting?

The ones who perform data analytics in healthcare settings include hospital administrators, researchers, insurance industry executives, and researchers.

The common groups involved in performing data analytics in healthcare settings are:

  • Healthcare Payers - Data analytics are used by healthcare practitioners for analyzing prescriptions and claims. Predictive analytics are used by insurance firms to find fraudulent claims.

  • Clinical Practitioners - In a clinical setting, data analytics aids in reducing patient waiting time by improving scheduling and staffing.

  • Population Health Manager - Predictive analytics helps predict patients at greater risk of developing chronic illnesses. Analyzing claims data, patient data, social factors, lab testing, etc., helps reduce the risk of chronic illness and overall healthcare costs.

What Are the Benefits?

Clinical Data Analysis for Improving Medical Research: Data analytics are used to improve research effects in many areas of healthcare.

The important sources of health information are:

  • Personal Health Records - history of an individual’s healthcare treatment, kept by the patient and not the healthcare provider.

  • Public Health Records - the most promising healthcare data sources used for research.

  • Electronic Medical Records - are similar to electronic health records but include only information from patient paper charts.

  • Electronic Health Records - a patient’s radiological findings, test results, treatment plans, allergies, and diagnoses in a standard digital format.

Improving Health Outcomes: Quality improvement in healthcare settings mainly aims at effective and safe patient treatment and minimizing trauma linked to treatment. Healthcare providers collect and analyze real-time data, which helps to better understand the complex healthcare environment.

Gaining Operational Insights: The organizational structures of healthcare providers and the work process impact patient care and outcomes. The operational areas that benefit from data analytics are emergency preparation, financial management, administration, employee scheduling, casting, and compliance.

Improved Staffing: Data analytics in health business management is used to hire, recruit, maintain, and strain staff and analyze staffing issues. Healthcare providers should balance containing costs with improving patient outcomes and treatment efficacy. About 60 percent of the hospital budget is contributed by labor costs. Data analytics applications help manage labor costs in healthcare settings. The labor management system, which is automated, reduces the time spent by managers on staff scheduling.

Improving Patient Outcomes: Data analytics in healthcare help healthcare providers provide patients with cost-effective and high-quality care.

What Are the Challenges?

Being a new field, data analytics is an evolving field that needs to keep pace with the changing nature of technology. Due to the availability of an enormous amount of data, leaders and organizations may need help finding meaningful information. Using such a large amount of data may raise concerns about privacy information and cybersecurity. The issue of governance of these data is also an issue of concern among healthcare workers.

Conclusion

Patient-centered healthcare focuses on the patient's needs; data analytics is the key to this vital information. Big data analytics has the potential to have a positive impact on global healthcare. Medical facilities are on the move towards database healthcare and its applications. The benefits of data analytics include improved medical research, patient outcomes, health outcomes, staffing, and operational insights. High-quality and cost-effective treatment is possible with the help of data analytics. The challenges include governance issues and concerns about cybersecurity and privacy information.

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Dr. Muhammed Hassan
Dr. Muhammed Hassan

Internal Medicine

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