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Also called as atopic dermatitis is a skin condition characterized by dry, red, itchy, inflamed skin, patches or cracks, sometimes with blisters. More common in children, is caused by variation in genes affecting the protective nature of the skin. It cannot be treated but can be managed and sometimes may lead to complications like hay fever, asthma, skin infections, etc. It can be prevented by proper skin care like using gentle soaps, moisturizing regularly, voiding the triggering factors and carefully drying the body.